Analysis of trainer adverts

The products we are analyzing is sport trainers and fashion trainers

The function of  an advert is to attract someone to it for example this one has a famous person which will possibly make the person who looks at the person to buy it.In this advert there is a person running which is showing off the trainer because he is running in it. It also has the writing 'every team needs the spark' Which could mean that you would be the person adding it. I think the target audience for this would be teens to 

young-adult. I would say that they made this in photoshop because they have added more things onto it and it is more clear.

In this advert it looks like the trainer is exploding  in colour this will attract more people, also by it exploding it will pull more people into it. The theme of the advert is that the background is all dark and that the shoe is the main part because of the colour. I would say that kids to teens are the target audience because the trainer is more colorful and adults are more duller. The elements which would attract them are the colour and the style which it was made.

In this advert it is shown by skating. This could be good because some people like skating. It also shows the trainer in different colours which is a good way to show off it because you can see it in different ways. This is a good advert because it is easy to know what it is for because off the background. I would say that the target audience for this shoe would be teenagers to young adults.

I know this because older people skate more which you can see by this skater.

Trainer Homework

Photoshop VS Illustrator

I think that photographers would use photoshop because you can change a photo you've taken and improve it. and I think that graphic designers would use illustrator because you can basically create anything on illustrator with out using an image/photo, also you would use that to create posters and logos.

The photographers would use photoshop to change an image or you can change an image by adding something to it or you can get rid off some off it. whilst the graphic designers would use illustrator to create different posters and logos so it would look more calm and clean 

The format that Photoshop uses pixels. Photographers would use this because it is more of a photography based program so you can make your photo easier. And illustrator uses vectors. The graphic designers  would use this because it makes it look more clean and you can use it easier to create a poster and logo.

On photoshop I added different types off images onto a background (Erik Johansson) by using mask layers to remove the image background. And on illustrator I created a poster timeline and I created it by using the different shape tools and the brush tool and the selection tools to adjust the picture and make it bigger.

On photoshop I learnt that you have layers and you can remove the background from the picture (Mask Layer) and how you can switch the colour boxes, Also I learnt how to use the magic wand tool. On illustrator I learnt that you can create better posters on it and that you can add different anchors on lines and different things also you can adjust the shapes on different

During these tasks i know that if you need to improve a picture, add anything to it or make an animation it is best to use photoshop and if you want to just create a poster or logos i would specifically use illustrator to do that, Because you can use it so it looks more interesting and unique

In photoshop i enjoyed adding a picture to a background I enjoyed this because you can make anything you want you can also make most picture things in this program which I enjoy to. In illustrator I enjoyed making the poster as you can basically make any poster you want or any logo because it is more easier to make it in than another program I have used

I found that on photoshop once you had to flip the colour boxes around was challenging because I always forgot to do that and you had to have the colours the right one. And on illustrator I found that the layers where challenging because it was once I was adding something on the poster I made it was going behind the background not in front which got annoying.

Tools

This is the toolbar I used. I used different tools using the bar

 This is the layer bar. I used this for the background and the logos

 This is the selection tools. I used these to transform/move the pictures.

This is the magic wand tool. I used this to make the logos go of a image and put it on may logo poster

Peer Review

1) The picture is created well and shows the timeline well, the layout is really creative and interesting.

2) They have used illustrator creatively as they have used the line to create a shape at the top and they have placed the logos well.

3) To improve they should add the dates of when the logos were there and when they changed.

-Lizzie Marshall-